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How do most in the industry handle the following scenario:
Tracking the appropriate intended recipients web activity without having them log into a website after having sent an email with links to their website?
problem scenario: If a recipient receives an email from us and chooses to forward to another unintended person.
- we want to ensure we are capturing the intended recipients web activity.
- we'd like to also know who the "new lead" forwarded recipient was and capture their web activity
Option A: We want to confirm it is the appropriate recipient engaging with the content.
- present the user upon visiting the website url with a "confirm your email address"
- pro's:
- we know exactly who the intended recipient is and potential new lead
- cons:
- we lose them and they do not wish to enter their email address as a confirmation (is this worth the risk?)
- pro's:
Option B: We choose to track the recipient based on the opening of the url and logging as the intended recipient.
- automatically assume it's always the intended recipient opening and viewing the url
- pro's:
- nothing visibly changes to the users
- cons:
- unintended recipients could have received as a forward and we incorrectly track activity as intended recipient. (is this worth the risk?)
- pro's:
Are there other Options we're missing?
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