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Business alignment/support for 360 customer view intiatives

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(@briandonnelly)
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Delivering and integrated view if the client can take significant investment--via commercial Client data platform or internally developed platforms.  What are the key ways to get business buy-in and how to you avoid presenting as "yet another platform"?  

 
Posted : April 21, 2021 5:07 pm
Liz Gamal reacted
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